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FAQs
Frequently Asked Questions
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What are benefits of Social Media Marketing For Companies ?The greatest benefit of using social media marketing, especially when it comes to companies, is how it helps create brand recognition. Gaining brand recognition is a monumentally important marketing goal. This is because consumers wish to engage in brands they recognise and understand and social media allows this in the most effective manner. It’s more beneficial than traditional media sources because it gets your brand a larger audience faster. Furthermore it provides efficient advertising. Another factor being, social media allows a brand to tell its story. Using this they can choose what they want to say and how they want to say it, which further helps create personalised content that contributes towards building a reliant community of consumers. Another helpful aspect being the option to collect data from audience research, as this helps with providing an understanding of what works and what does not, resulting in marginal improvement and essential growth.
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Why social media when i already have a website?Social media can be referred to as the ultimate marketing tool. These platforms are widely used around the world and allow businesses to interact organically with their customers. The tools social media platforms provide, help familiarise customers with various products, as they view updates about these products in the same place where they communicate with their friends and families, ultimately resulting in familiarity and personalisation. Most brands take advantage of this tool to build meaningful relationships with their current customers, ultimately creating an efficient community that works wonders for them. Today, nobody can function effectively without relying on social media sites and applications, especially brands and businesses, as these sites can work wonders for them, by increasing website traffic, user interaction and outreach. The only thing thats required to reap such benefits is proper guidance, and luckily for you, we’re here to help you with just that!
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How to Choose Right Social Media Platforms ?Picking the perfect social media platforms starts with knowing your audience. Once you're in sync with them, set clear goals. Social media might feel huge, but with a little help, it's a breeze to choose what suits your brand. And guess what? You don't have to do it solo – we've got your back!
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What Are The Best Times to Post on Social Networks ?Picking the perfect posting times on social media can boost your brand. It's more than just numbers – it's your product, audience, and platform. But no worries, our team's got you. Ergate's all about tailoring solutions to you. We'll figure out the best times while you focus on shaping your brand. Even if it seems complex, we've got your back. We get you and your brand, and we're here to help tell your story.
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Can social media marketing work for smaller businesses/ individuals/for testing niches & your next big idea?Ever heard the myth that social media's not for smaller businesses or testing new ideas? Here's the scoop: social media is the goldmine for building a loyal audience from scratch. It's where growth happens, no matter your size. These platforms aren't just for big players – they're perfect for smaller businesses and individuals too. It's where you can grow, learn, and thrive.
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How can graphic design benefit a business?Graphic design helps businesses establish a strong visual identity, convey their message effectively, and leave a lasting impression on their audience. It can also improve brand recognition and increase engagement.
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How long does it take to complete a design project?The time required for a design project depends on its complexity, scope, and the designer's workflow. It's important to communicate deadlines and expectations upfront.
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How do graphic designers approach a new project?Designers typically start with research to understand the project's goals, target audience, and competition. They then brainstorm, create sketches or wireframes, and move on to the digital design process.
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How can I ensure my branding is consistent across all design materials?Establish brand guidelines that include rules for logo usage, colors, fonts, and other design elements. Share these guidelines with your designer to ensure consistency.
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What is SEO?SEO stands for “search engine optimization.” In simple words, it's about making your site more visible in search results. When your site is easily found in searches, it grabs attention and draws potential customers. This boosts website traffic and enhances user interaction.
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Why SEO is very much important for your business?SEO's ultimate aim is to create a solid foundation for your website, ensuring a user-friendly experience. It boosts discoverability, engagement, and website traffic, driving organic brand growth.
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How can your brand grow through SEO services?Investing in an SEO campaign aims for natural and vibrant growth of your product. With our SEO campaign, we focus on maximizing your website's visibility and engagement through pertinent keywords and top-notch SEO tools. This boosts your brand's presence on key search engines, particularly during relevant searches. Crucial for brand discovery, SEO enhances user interaction and ensures a steady increase in your reach.
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When can SEO start giving me results ?SEO is a gradual process, emphasizing organic growth. Typically, a complete SEO cycle takes around 4 to 6 months. Visible results start showing as your brand's SEO goals align with the end of this cycle. Beware of companies promising instant popularity or rapid results, as Google might penalize them. SEO guarantees steady and genuine growth, achieved through consistent effort and strategic approaches.
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Why Ergate Social as your SEO Agency?Ergate Social offers a comprehensive range of SEO services, including on-page and off-page strategies, tailored to your brand's needs. Our team meticulously addresses every aspect of your SEO campaign with top-notch resources. By analyzing your competitors and target market through SEO Analysis, we identify the most impactful keywords. Our effective SEO strategies elevate your website's ranking in search results. We provide detailed SEO keyword ranking and link building profile reports.
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What is the Purpose and use of web development ?Today, websites are the most prevalent and widely used platforms, as they help make potential customers aware of a brand’s services and products. They help with the creation of a reliable community and even help users understand why a brand is relevant and necessary for them. It’s the most effective platform when it comes growing organically and building better.
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How can a website increase sales?One of the easiest and most effective ways to increase sales is by employing SEO methods, which our experts specialise in. Not only do we help your website build a community that invests in it, but we also improve your visibility through the use of SEO effective techniques and strategies.
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How can websites build trust in customers?The most essential factors when it comes to building trust amongst consumers include consistency and the creation of content thats relatable and reliable. Here at Ergate, that’s exactly what we believe in. Staying consistent and true to your requirements, helps us create websites that your clients can trust and rely on, as easily as you do on us.
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How do websites attract customers?A brand’s website is what represents it the most, as it includes a variety of components, such as valuable product information, contact information and social sharing buttons. As a website represents everything a brand stands for, it helps attract customers the most as it becomes the primary source of authentic information that most users find preferable and reliable.
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Why should you have a SEO-optimised website?When a website uses good SEO techniques, it helps attract and increase traffic, while helping the brand gain potential customers and investors. More importantly, a website which has been SEO optimised statistically shows better metrics, which helps it include features such as the time on the page and bounce rate that improve its chances of being ranked higher on Google and other search engines.
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Is investing in PPC worth it?Investing in PPC campaigns, provides your business the opportunity to appear in the sponsored listings portion of the search engine results page. This ultimately helps you get a position on top and allows you to get the attention of a prospective customer. However, the main benefit include the fact that ppc campaigns charge you per click, which ultimately ensures that you only pay for those people who are truly interested in your services, and and are looking to work with your brand. How long does it take to see PPC campaign results? When compared to various other existing organic methods, PPC gives reasonable and quick results. However, it takes a while to achieve consistency in a PPC campaign because a wide variety of factors such as, keyword research, quality score, and other changes in terms of copy and landing pages are required. Therefore, on an average basis, it will take about 2-3 months to get the PPC results you desire for your brand.
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Where will these PPC ads appear on the internet?Their appearance depends entirely on the type of PPC ads we are talking about. Search ads, display, social media, remarketing, mobile ads, and Google shopping, can and do generally appear on the search result page, various social media platforms, other websites, and apps that consumers are constantly browsing. How do I measure the success of a PPC campaign? The success of a ppc campaign can be measured using the Click-Through Rate (CTR) which is calculated by dividing the total number of clicks by impressions. A good CTR ultimately indicates that your target audience is interested in your brand
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